Rooney Mara in 2017 H&M Conscious Exclusive custom made gown at the Vanity Fair Oscar Party

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This year, at the Vanity Fair Oscar Party, actress Rooney Mara wore an off-white gown with pleats in georgette made from sustainable materials, designed by H&M. The number of celebrities involved with H&M ‘s Conscious initiative appears to be growing, and with such high-profile celebrity endorsement the brand is likely hoping that the general public will also support the efforts towards eco-friendly fashion.

See more of H&M’s recycled fashions at http://www.hm.com/us/.
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