French Connection and Rankin get sketchy
The still images and films were shot by famed fashion snapper Rankin, and illustrated by Jo Bird of Jelly London. Soundtracked by "Loner" by The Beaches, the campaign video, which clocks in at just over one minute is a typically cheeky piece of work from the brand, which has previously traded under the risqué 'FCUK' label.
French Connection AW13 Official Campaign Video