Fashion One brings you One Direction to release fragrance in fall 2013

The boys from the band One Direction are planning a new perfume set for a fall 2013 release, following the celebrity scent trend set by stars including Rihanna, Nicki Minaj and Justin Bieber.

According to Vogue UK, the pop megastars have reportedly inked a licensing deal with Olivann Beauty, the luxury fragrance division of Fusion Beauty.

Details on the name of the perfume will be released early next year, but NY Mag has already taken a a humorous look through the band's back catalogue to find potential clues. The scent is set to roll out first in markets where the band is touring, according to Dana Kline, president of Olivann Beauty, and will then hit department stores in the fall.

The Anglo-Irish band has scored a series of hits with two number-one albums within the space of a year, Up All Night and Take Me Home. Formed on the UK version of the X Factor in 2010, the band was quickly signed to Universal and has now sold 15 million records worldwide.

Fashion One
Fashion One 
Number of Posts: 1517

RELATED POSTS

Do you have a Fashion story idea or tip? Email us at submissions@fashionone.com.